Kiltik: Mi Mercado Cuajimalpa

¿What does it mean to live in Cuajimalpa?
A research with the goal of finding hidden social necessities in Cuajimalpa revealed the problem that the Cuajimalpa local marketplace is a landmark with a lot of inconveniences. People don’t buy there and it’s perceived as a dirty and insecure place. The market can’t compete with the supermarket chains. Besides, the city has a lack of a graphic identity, matter that manifests in many ways, including the marketplace.
 
¿Why is there marketplaces at where people still goes?
There are marketplaces, like the Coyoacán marketplace, at where people does go, even from other boroughs and that are even considered a touristic attraction.This marketplaces offer accesibility, parking, and allow the visitors to obtain special experiences and products that are only avalilable exclusively at that marketplace.
 
The Kiltik proposal
Kiltik wishes to generate graphic identity in Cuajimalpa by means of the inclusion of new shopping experiences in the local market. This experiences will enable the marketplace to compete but without loosing his mexican local marketplace flavour. This experiences are generated by three ways: the use of technology, creating accessibility and the specialization in mushrooms (Which is the local product).
 
Kiltik was created thinking in three kinds of user, which is own shopping experience.
 
Screen: The clerk at his lunch time.
The first experience involves shopping using touch screen based modules installed in the marketplace, the user can place an order there and then go to the food court to eat lunch while the items are being gathered, and finally collect them at the delivery zone of the Marketplace, this experience was designed for the office employed who is in his lunch hour.
 
Mixed: The housewife that makes her shopping at the supermarket.
The second experience involve magnetic cards that can work both on the touch modules or in every local on the marketplace, the user can buy in every shop and the list is saved in the card, then the products are sent to the delivery zone so that the customer does not have to carry them. Finally he pays everything in one bill at the delivery zone.
 
Traditional: The housewife that goes to the marketplace on a daily basis.
The third experience is the traditional mexican marketplace experience in which the user goes to every store and buy and carries his products.
 
The Marketplace
For the development of this project, I used as a starting point the fact that the local government had the plan to trash that marketplace and build a new one, so the design also involved the creation of the three story market and a two level parking area. Then we used that for designing hot the new marketplace would look like. Also designed the different stores depending on the items they were selling.
 
The stores have two floors, the first is the store and the second is a storehouse and the transport system to the delivery area. The floors are connected with special small stairs.
 
There is a system of corridors that connect with all the shops and the product delivery area. In these corridors can be installed wether carts or a conveyor belt for transporting the items in to the delivery zone. These corridors are in the upper level of the store, the user does not see them. There is also a system for lifting the items from the store to the transport zone.
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